Keyword Research
Bad keyword choices are the number one reason good content never gets traffic. Read our guides to find what your audience is actually searching for and build your content around it.
No one tells you this when you first start learning SEO. Finding keywords is not what keyword research is about....
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Parvez Ahmad
A few years ago, I made a mistake that a lot of marketers make. I spent hours researching keywords, writing...
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In October 2023, an online retailer selling specialized ergonomic office furniture reviewed its search analytics. Organic traffic had climbed 35%...
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You publish an in-depth guide, format your headers, and wait for organic traffic. Weeks pass, but the page stays buried...
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Frequently Asked Questions
Get answers to common keyword research questions and learn how to find and target right keywords.
What is keyword research in SEO?
Keyword research is the process of finding and analyzing the words and phrases people use to search for information, products, or services online. It helps you understand search intent and choose relevant keywords to target in your website content.
Why is keyword research important?
Keyword research helps you understand what your audience is searching for and create content that matches their needs. It can help you target relevant search terms and identify opportunities to improve your search visibility.
What are seed keywords?
Seed keywords are broad, basic terms that describe your main topic, product, or service. They act as starting points for finding more specific keyword ideas. For example, “SEO” could be a seed keyword for discovering terms like “SEO audit,” “local SEO,” or “technical SEO.”
Which tools are best for keyword research?
Popular keyword research tools include Google Keyword Planner, Ahrefs, Semrush, and Ubersuggest. Google Keyword Planner is a free option. Ahrefs, Semrush, and Ubersuggest are paid tools that offer more advanced keyword, competitor, backlink, and SEO data for deeper research and analysis.