Google began rolling out its May 2026 core update on May 21, completing the process on June 2. For furniture retailers, interior designers, and home goods manufacturers, this update brings distinct shifts in how search crawlers evaluate product specifications, local showroom data, and user reviews.
Google launched its August 2026 spam update on August 18 at 9:27 a.m. PDT and finished the rollout on August 21 at 1:49 a.m. PDT. The update ran for two days and sixteen hours, applying to search results globally across all languages. This release is Google’s third confirmed spam update of 2026, following previous rollouts in March and June.
Google released its June 2026 spam update on June 24 at 9:00 a.m. PDT and completed the rollout on June 26. This release applies to search results globally across all languages. It marks Google’s second confirmed spam update of 2026, following the March rollout earlier this year.
No one tells you this when you first start learning SEO.
Finding keywords is not what keyword research is about.
You might have a list of keywords that look great, have a lot of traffic, and aren’t too competitive, but you still can’t get traffic.
That’s where most new people get stuck.
A few years ago, I made a mistake that a lot of marketers make. I spent hours researching keywords, writing a long blog post, optimizing headings, and hitting publish. I was convinced the article would rank. It didn’t. The keyword had solid search volume. The content was well written. But I missed one critical thing. The search intent.
In October 2023, an online retailer selling specialized ergonomic office furniture reviewed its search analytics. Organic traffic had climbed 35% over six months, yet sales revenue from organic visitors dropped by 12%. The marketing team had published sixty educational articles targeting broad terms like “history of office chairs” and “why back posture matters at work.”
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